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Let's talk about Social Strategy

We want to explore Social Media.

We wanted to use this week and the next one to explore the world of social media. And what better way to start than with your strategy or social blueprint?

How should you approach designing yours?

Step 1: Unearth Your Brand's Unique Spark

In the vast universe of social media, your brand is a star waiting to shine. The first step in crafting a winning social media strategy is to discover your brand's unique social proposition (USP). This is the core essence that sets you apart from the cosmic clutter and draws your audience into your orbit. Your USP is the heartbeat of your brand, pulsating through every piece of content you create, shaping your brand's voice, and painting your brand's personality across the social media canvas.

Step 2: Chart Your Course with Clear Goals

With your USP as your guiding star, it's time to chart your course. Define your goals and objectives, your destination in this social media journey. Are you seeking to illuminate your brand in the minds of your audience, drive a stream of traffic to your website, cultivate a garden of leads, or boost your sales sky-high? Craft your goals to be as SMART as a spaceship's computer - Specific, Measurable, Achievable, Relevant, and Time-bound.

Step 3: Craft Your Content Strategy

Now, you're ready to craft your content strategy, your map to the stars. This involves deciding on the type of content that will fuel your journey, the social media platforms that will serve as your launchpads, and the frequency of your launches. Remember, in the vast expanse of social media, the first few seconds of your content are critical. They have the power to catch your audience's attention and draw them into your brand's universe.

Step 4: Engineer and Launch Your Content

With your content strategy blueprint in hand, it's time to engineer your content and launch it into the social media cosmos. Create content that is as engaging as a supernova and as high-quality as a telescope's lens. Reflect your brand's personality and USP in every piece of content you create. And remember, each social media platform is a different planet with its own unique environment. Optimize your content to thrive on each platform and maximize its reach and engagement.

Step 5: Monitor Your Flight and Optimize Your Course

Finally, as you soar through the social media cosmos, keep a keen eye on your flight data. Measure the performance of your social media strategy and optimize your course based on your findings. Track key metrics related to your goals, such as reach, engagement, website traffic, leads, and sales. Use this data as your radar to navigate through the social media universe and refine your strategy.

10-Step Winning Social Media Strategy:

  1. Discover your brand's unique spark.
  2. Chart your course with clear goals.
  3. Craft your content strategy.
  4. Engineer and launch your content.
  5. Monitor your flight and optimize your course.
  6. Engage with your audience like friendly aliens.
  7. Monitor your brand's reputation like a vigilant space station.
  8. Measure your performance like a precise space probe.
  9. Optimize your strategy based on data like a smart spaceship's computer.
  10. Stay up-to-date with the latest social media trends like a futuristic space explorer.


In the vast universe of social media, agorate has carved out its own constellation. We are humbled to have been recognized with the German Brand Award for Excellence in Social Media Strategy and Creation in 2021 and 2023. Our team of social media astronauts is ready to help you launch your brand into the social media cosmos and guide you on your journey. Let's explore the universe of social media together and take your brand to stellar heights.


agorate // Bernd

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